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Alex Gans
Head of Creative for brands with complex stories to tell.

Alex Gans — Head of Creative for brands with complex stories to tell

Creative Director Brand Storytelling & Creative Systems

A creative leader who's navigated storytelling across feature films, global brand campaigns, esports broadcasts, and AI-driven pipelines. I build the teams, set the creative approach, and protect the quality bar from first brief through final delivery.

Los Angeles Based
Collaborating Worldwide
Explore the case studies
25
Years Leading Creative
100+
Films for Brands
15+
Industry Awards
55+
Feature Credits
What I Do
Creative Leadership

Brand strategy and campaign concepting through final delivery. I've led creative for Fortune 500 brands, VC-backed startups, healthcare systems, and global nonprofits — pitching in the boardroom and directing on set the same week. I build the teams, run the pipelines, and own the outcome.

Brand Strategy Concepting Campaign Architecture Scriptwriting Pitching Deck Building Team Leadership
Complex Storytelling

Surgical innovation, SaaS platforms, esports culture, product launches — I translate technical, complicated, or unfinished ideas into stories real people understand fast. Casting, locations, crews, multi-camera live events, then back in the edit to shape what was captured. Both sides of the camera, in service of clarity.

Tech & Product Healthcare Esports Live Broadcast Launches Directing & Post
AI-Driven Production

A custom multi-model AI workflow that speeds up key phases of the work — previz before the meeting ends, motion tests overnight, plain-English search across a 10,000-file sound and asset library. The tools draft; the taste is 100% human. I've assembled the workflow, shipped real work through it, and can lead a team through the same adoption.

Previz & Motion Tests Asset Intelligence Pipeline Design Team Adoption Human Final Cut
What I Solve

Complex products that need a simple story.

Brands that need video, messaging, motion, and campaigns speaking the same language.

Founders and executives who know what they built — but need the world to understand why it matters.

Creative teams that need structure, taste, speed, and someone who protects the work from first idea to final delivery.

The industries change. The job stays the same: find the signal, shape the message, and make people care. Built for complex organizations:

Tech Startups Healthcare Systems Aerospace & Advanced Manufacturing AI Companies Investor-Facing Brands Public Institutions
Case Studies & Branded Work

Complicated problem.
Impossible timeline.

Cedars-Sinai. The Score. Mastercard. iView. Hairbond UK. Five case studies with one pattern — a brand with a story it couldn't tell on its own, and one creative leader accountable for the strategy, the team, the system, and the final work. Plus the full body of branded and commercial work: Microsoft, GrubHub, the United Nations, and more.

Explore the case studies & work
About

Raised on film.
25 years of
making it happen.

2024 TIFF Premiere · Loathe Thy Neighbor — Dir. Sergio Navarretta · Starring Lauren Holly
2022 Best Editing — Follow Her · GenreBlast FF · 20 total wins incl. Popcorn Frights Jury Prize, Fantasporto Best Film, Austin FF · 77% RT
2018 W3 Gold · Communicator 2× Distinction · "Welcome to iView" — Product Brand Launch
2018 Best Sci-Fi · Best VFX · The Axiom — Feratum IFF Mexico · Other Worlds Austin · Sitges · BIFAN · Horrorthon Official Selections
2016 Communicator Gold · Telly 2× Silver · W3 Silver · "True Gentlemen" — Hairbond UK
2016 Communicator Silver — Online Video Documentary · "A Search for Hope" — Cedars-Sinai
2015 Telly Silver Best Directing · RAGAN Best Use of Video · "A Dancer's Perspective" — Cedars-Sinai
2015 Communicator Gold — "Dance Medicine" — Cedars-Sinai
2015 RAGAN Health Care Award — "Teleconference: Second Chance" — Cedars-Sinai

I grew up in Miami with a Super 8 camera in my hand, shooting everything I could — skateboarding, short stories, anything that moved. My mother happened to work opposite Dean Martin, Peter O'Toole, and Kirk Douglas across Hollywood and Europe for four decades. That probably had something to do with it.

The summer before my final year of grad school, I spent a semester at MTV, VH1, and Nickelodeon in New York — cutting and working in on-air graphics. Then I finished my MFA and moved to Los Angeles to do it for real. That was 25 years ago.

Since then I've led creative for Microsoft, Mastercard, TikTok, GrubHub, and the United Nations. I embedded at Cedars-Sinai for three years — building crews and directing 100+ award-winning films inside one of the country's top hospitals. I ran The Score's entire West Coast esports operation, from weekly LCS coverage to BlizzCon, LOL Worlds, and COD Championships. I taught film editing and motion graphics at the Art Institute of Hollywood for nine years and the New York Film Academy for two. And I've cut 55+ feature films along the way — the full filmography has its own page.

What makes me useful at the Head of Creative and Creative Director level isn't just range — it's that I've never stopped being an editor. I understand cost, time, and craft at the frame level. That changes how I brief, how I pitch, and what I promise a client.

I understand the full creative pipeline because I've led every part of it — strategy, production, post, and delivery. I'm also an early and active adopter of AI-assisted creative workflows, using it as a tool to move faster and think sharper.

Give me the goal, the deadline, and the quality bar — I can build the team, the system, and the story to get it there.

Select works from 25 years.
In 1 minute.

Additional work available on request · Feature film selects password protected

Film

55+ features deep.
Where the taste comes from.

Editing has been part of my work since day one — but the feature run is its own chapter. It started around 2016 and went full-throttle when COVID shut down live production: 55+ features and TV movies, TIFF premieres, a Lionsgate release, a 20-festival-win thriller. It's why my creative direction holds up at the frame level. The full filmography lives on its own page.

Explore the filmography
AI Workflows

The mind creates.
The tools complement.

I've built a custom multi-model AI infrastructure that helps in certain phases of the creative process — previz, ideation, research, transcription, and an AI-searchable sound and asset library. The tools change; the thinking doesn't. The craft stays human. What it means in practice: faster turnarounds, smarter research, and a creative lead who can prototype an idea before the meeting ends.

Multi-Model
AI Stack
40TB
Asset NAS · AI-Enriched Library
Previz
Before the Meeting Ends
Local+Cloud
Hybrid Infrastructure
Inside the AI workflow
Clients & Partners

Agency, in-house, studio, and nonprofit. Brand launches to broadcast. From Nickelodeon to the United Nations.

Past & Present

Microsoft Cedars-Sinai TikTok UNHCR Mastercard GrubHub Hairbond UK iView Nickelodeon MTV · VH1 CBS The Score Warner Brothers Disney DreamWorks NFL Network Microsoft Cedars-Sinai TikTok UNHCR Mastercard GrubHub Hairbond UK iView Nickelodeon MTV · VH1 CBS The Score Warner Brothers Disney DreamWorks NFL Network
Studio71 Wong Doody Shot Glass Agency mobileStorm Modern Video Film Bandito Brothers Varian Medical Universal Music Group Habitat for Humanity OpenWager Hoff Agency Mar Vista Entertainment Olson Visual Willow and Clay National Lampoon Tony Robbins Red Fire Films Full Tilt Poker Blizzard Entertainment Click Active Media New Films International Studio71 Wong Doody Shot Glass Agency mobileStorm Modern Video Film Bandito Brothers Varian Medical Universal Music Group Habitat for Humanity OpenWager Hoff Agency Mar Vista Entertainment Olson Visual Willow and Clay National Lampoon Tony Robbins Red Fire Films Full Tilt Poker Blizzard Entertainment Click Active Media New Films International
Teaching & Leadership

Nine years building
the next generation.

A decade teaching film at the Art Institute of Hollywood and the New York Film Academy — developing raw talent into working professionals, and learning what real creative leadership takes: set the bar, give honest notes, and get out of talented people's way. Alumni landed at major studios.

Teaching as leadership
Testimonials
"

I needed a person who could not only write, edit and direct these videos, but produce and run this new department. I was immediately impressed with his professionalism in how he ran it — high-quality work, always at deadline.

Jared Reitzin
CEO — mobileStorm
"

The go-to guy for overall producing — video production, visual effects, audio, and anything else needed to get the job done. Alex is exactly the individual you want on your team to make magic happen.

Sven Krong
Co-Founder — Click Active Media
"

Besides being a consummate professional, Alex is a joy to work with. He asks direct questions to bring out the best in the person being filmed — a keen eye for detail and accuracy, and editing that crafts the ideal messaging points.

April Moore
Cedars-Sinai Medical Center
"

Alex's ability to take care of all our Pre-Production, Production, and Post Production needs in Los Angeles — often on a moment's notice — was the biggest asset to theScore.

Chris Barrow
The Score
"

Nothing short of relentless in his efforts. He worked around the clock to ensure everything would be as professional and buttoned up as possible. He nailed it.

Adam Levine
All Things Media
"

Alex is a talented and hard working guy — a real plus to have on the team, but can operate in solo mode and still deliver. He is a creative force without drama, just results.

Rick Olson
Olson Visual

Additional references available upon request.

Contact

Great work starts with the
right conversation.

Open to Head of Creative and senior Creative Director roles — leading the strategy, team, systems, and execution behind everything a brand puts on screen. Available now.

Get in touch