A creative leader who's navigated storytelling across feature films, global brand campaigns, esports broadcasts, and AI-driven pipelines. I build the teams, set the creative approach, and protect the quality bar from first brief through final delivery.
Cedars-Sinai. The Score. Mastercard. iView. Hairbond UK. Five case studies with one pattern — a brand with a story it couldn't tell on its own, and one creative leader accountable for the strategy, the team, the system, and the final work. Plus the full body of branded and commercial work: Microsoft, GrubHub, the United Nations, and more.
Explore the case studies & workI grew up in Miami with a Super 8 camera in my hand, shooting everything I could — skateboarding, short stories, anything that moved. My mother happened to work opposite Dean Martin, Peter O'Toole, and Kirk Douglas across Hollywood and Europe for four decades. That probably had something to do with it.
The summer before my final year of grad school, I spent a semester at MTV, VH1, and Nickelodeon in New York — cutting and working in on-air graphics. Then I finished my MFA and moved to Los Angeles to do it for real. That was 25 years ago.
Since then I've led creative for Microsoft, Mastercard, TikTok, GrubHub, and the United Nations. I embedded at Cedars-Sinai for three years — building crews and directing 100+ award-winning films inside one of the country's top hospitals. I ran The Score's entire West Coast esports operation, from weekly LCS coverage to BlizzCon, LOL Worlds, and COD Championships. I taught film editing and motion graphics at the Art Institute of Hollywood for nine years and the New York Film Academy for two. And I've cut 55+ feature films along the way — the full filmography has its own page.
What makes me useful at the Head of Creative and Creative Director level isn't just range — it's that I've never stopped being an editor. I understand cost, time, and craft at the frame level. That changes how I brief, how I pitch, and what I promise a client.
I understand the full creative pipeline because I've led every part of it — strategy, production, post, and delivery. I'm also an early and active adopter of AI-assisted creative workflows, using it as a tool to move faster and think sharper.
Give me the goal, the deadline, and the quality bar — I can build the team, the system, and the story to get it there.
Additional work available on request · Feature film selects password protected
I've built a custom multi-model AI infrastructure that helps in certain phases of the creative process — previz, ideation, research, transcription, and an AI-searchable sound and asset library. The tools change; the thinking doesn't. The craft stays human. What it means in practice: faster turnarounds, smarter research, and a creative lead who can prototype an idea before the meeting ends.
Agency, in-house, studio, and nonprofit. Brand launches to broadcast. From Nickelodeon to the United Nations.
Past & Present
I needed a person who could not only write, edit and direct these videos, but produce and run this new department. I was immediately impressed with his professionalism in how he ran it — high-quality work, always at deadline.
The go-to guy for overall producing — video production, visual effects, audio, and anything else needed to get the job done. Alex is exactly the individual you want on your team to make magic happen.
Besides being a consummate professional, Alex is a joy to work with. He asks direct questions to bring out the best in the person being filmed — a keen eye for detail and accuracy, and editing that crafts the ideal messaging points.
Alex's ability to take care of all our Pre-Production, Production, and Post Production needs in Los Angeles — often on a moment's notice — was the biggest asset to theScore.
Nothing short of relentless in his efforts. He worked around the clock to ensure everything would be as professional and buttoned up as possible. He nailed it.
Alex is a talented and hard working guy — a real plus to have on the team, but can operate in solo mode and still deliver. He is a creative force without drama, just results.
Additional references available upon request.
Open to Head of Creative and senior Creative Director roles — leading the strategy, team, systems, and execution behind everything a brand puts on screen. Available now.
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