A creative leader who's navigated storytelling across everything from feature films to global brand campaigns, esports broadcasts, and AI-driven pipelines — building the teams, setting the approach, and staying hands-on until the final frame is delivered. The specialty: making complex, technical, or unfinished ideas understandable, credible, and cinematic.
Cedars-Sinai. The Score. Mastercard. iView. Hairbond UK. Five case studies with one pattern — a brand with a story it couldn't tell on its own, and one person accountable for the creative from first idea to final delivery. Plus the full body of branded and commercial work: Microsoft, GrubHub, the United Nations, and more.
Explore the case studies & workI grew up in Miami with a Super 8 camera in my hand, shooting everything I could — skateboarding, short stories, anything that moved. My mother happened to work opposite Dean Martin, Peter O'Toole, and Kirk Douglas across Hollywood and Europe for four decades. That probably had something to do with it.
The summer before my final year of grad school, I spent a semester at MTV, VH1, and Nickelodeon in New York — cutting and working in on-air graphics. Then I finished my MFA and moved to Los Angeles to do it for real. That was 25 years ago.
Since then I've led creative for Microsoft, Mastercard, TikTok, GrubHub, and the United Nations. I embedded at Cedars-Sinai for three years — building crews and directing 100+ award-winning films inside one of the country's top hospitals. I ran The Score's entire West Coast esports operation, from weekly LCS coverage to BlizzCon, LOL Worlds, and COD Championships. I taught film editing and motion graphics at the Art Institute of Hollywood for nine years and the New York Film Academy for two. And I've cut 55+ feature films along the way — the full filmography has its own page.
What makes me useful at the Creative Director and Story Producer level isn't just range — it's that I've never stopped being an editor. I understand cost, time, and craft at the frame level. That changes how I brief, how I pitch, and what I promise a client.
From pre through post delivery, I've done it all — sometimes in the same week. I'm also an early and active adopter of AI-assisted creative workflows, using it as a tool to move faster and think sharper.
Give me the goal, the deadline, and the quality bar — I know exactly what to do. That's the producer muscle: build the team, make the calls, deliver.
Additional work available on request · Feature film selects password protected
I've built a custom multi-model AI infrastructure that runs behind every stage of my creative process — previz, ideation, research, transcription, and an AI-searchable sound and asset library. The tools change; the thinking doesn't. The craft stays human. What it means in practice: faster turnarounds, smarter research, and a creative lead who can prototype an idea before the meeting ends.
Agency, in-house, studio, and nonprofit. Brand launches to broadcast. From Nickelodeon to the United Nations.
Past & Present
I needed a person who could not only write, edit and direct these videos, but produce and run this new department. I was immediately impressed with his professionalism in how he ran it — high-quality work, always at deadline.
The go-to guy for overall producing — video production, visual effects, audio, and anything else needed to get the job done. Alex is exactly the individual you want on your team to make magic happen.
Besides being a consummate professional, Alex is a joy to work with. He offers an expert opinion of story-boarding concepts and is knowledgeable of ways to best capture the essence of whatever is being filmed.
Alex's ability to take care of all our Pre-Production, Production, and Post Production needs in Los Angeles — often on a moment's notice — was the biggest asset to theScore.
Nothing short of relentless in his efforts. He worked around the clock to ensure everything would be as professional and buttoned up as possible. He nailed it.
Alex is a talented and hard working guy — a real plus to have on the team, but can operate in solo mode and still deliver. He is a creative force without drama, just results.
Additional references available upon request.
Open to Head of Creative and senior Creative Director roles — leading the strategy, team, systems, and execution behind everything a brand puts on screen. Available now.
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